Your Word of Mouth Marketing is NOT Enough!
Your Word of Mouth marketing is NOT enough!
I can’t tell you how many business owners tell me that they are super thrilled with their word of mouth marketing. BS!!! (Belief System). They just don’t want to spend the money.
Data from Harvard Business Review shows that while people ask for referrals and are promised referrals, very few customers actually provide referrals. Be honest. How many referrals did you ask for? Probably not many. How many did you get? Probably even fewer.
Do you really want your business to rely on the good will of others? Do you want to be dependent upon someone else remembering to say something good about your business? That is leaving a lot of your success up to somebody else.
When you rely on word of mouth marketing, you are NOT in control of your destiny, period! If you ever want to sell your business, your word of mouth reputation is not sell-able. That is not something a new owner can replicate.
Does that mean word of mouth is bad? NO!!! It is a great indicator to tell you that your customers do like what you are delivering. You need to think of how you can make your lead acquisition consistent and controllable BY YOU! If you are going to rely on word of mouth (please do not let this be your only channel), stack the odds in your favor with incentives and reminders.
Does this mean you have to spend a lot of money on marketing or advertising? No, it does not. What it means is that you want to get clear on who your ideal customer is. I know you have heard this and most of you have not done it. Be honest. Just because they can fog a mirror, does not mean they are a good customer. But when you are clear with who they are and what problem of theirs you can solve, whenever you communicate to the market be it your existing customers, your networking events, your FB groups or your advertisements, now they hear you and they want to speak with you. When you can describe their problem better than they can, they say to themselves, “She gets me.” “She knows how to help me.”
A mentor of mine once said, “When you dial your marketing in, you create magic. You can predict your future.”
Don’t leave your future in the hands of somebody else’s good intentions. Let’s talk about how you can create a message so compelling, they are calling you!
If you would like to learn how you can do this visit my free video everything you know about marketing is wrong and learn how you can stand out in the marketplace