Want to command your Market? Do This.

Posted by johngies

There are three keys to business development. How well you can put the right keys in place can determine the strength of your business foundation.

These areas of business Development are:

  • Innovation
  • Quantification
  • Orchestration

Execute on these areas well and you build a solid foundation for your business. Let’s talk about each one of these for just a minute.


Innovation is not creativity. Creativity is the expression of ideas. Innovation is taking these creative ideas and putting them into action. Without action they are just ideas. You want to spend a large amount of your focus on how you can innovate your business. You want it to be different, to stand out, to draw in customers. Think about Domino’s Pizza. Before Domino’s, almost all pizza was either take out or eat in. They looked at the market and said who is hungry for pizza? (College Kids). Domino’s built pizza kitchens near the campus and delivered fast. They got creative ideas and they innovated. 

Where can you innovate in your business?


What we measure tends to grow. When you can track the numbers related to your business and to your innovations, you can track success. The best way to gauge this is by your customer response.

  • Did leads increase or decrease?
  • Did sales increase or not?

Look to positive responses for what you are doing right-and keep doing it. Look to your negative responses to find out what you’re doing wrong-and fix it. This will enable you to keep growing and progressing with the needs of your customers and business climate.


When you find what areas are working, you can narrow down those areas and concentrate on making them the standout ideas. You shift your focus here to get the most out of your business and to meet the needs of your customers.

I can help you work through these three areas during your FREE test drive.

In the next few lessons we are going to transition to the 7 specific areas you need to consider in building your business for survival beyond you. That is building a business you can sell for more money and or one that you can franchise or license. These are:

  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy

These 7 areas will fine turn your plan for the ultimate level of success.

Image courtesy of https://es.m.wikipedia.org/wiki/Archivo:Business_idea_diagram_graph.jpg

 CCO 1.0

Comments are closed.