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Four Ways to Effectively Outsource Marketing

Posted by johngies
image courtesy of Pixabay

As a small business owner, you may not be able to afford to bring on a full time marketing person. And you are too busy running the business so for many of you the smart choice is to outsource.

The challenge is there are a lot of players in the marketing space that think because they post on social media, they are a digital marketing business.  I know several owners that met someone with a good story at a networking event and now they have spent thousands of dollars and are wondering what happened.

Here are some thoughts to help you be successful:

First, own your marketing strategy yourself. DO NOT outsource this. You must own your message. No one will understand your business, or your market better than you will. (If they do that’s a problem). Do this, invest time in creating your Market Dominating Message (MDM). This is the message that is client facing and completely differentiates you from the competition so that you are the obvious choice.

Second, determine where your ideal market is. Some are on Facebook and others are still reading the hard cover newsletter. I know of a Homeowners Association that sells ads starting at $50/mo.  For a home improvement business or Real Estate professional this is WAY better than Facebook or Twitter. The demographics in this community are people retired and or downsizing and new people are moving in. So, there is a lot of opportunity for a refresh of the property. And there are approximately 1,500 homes in the community. This is very cost effective.

Third, when you decide to outsource get references and check the references. You can’t afford not to. Like I said, I have seen countless people choose someone with a good story at a networking event only to be disappointed.

Finally, if you choose to use Fivver or another source like this, hire two or three people for your project and then pick the best one. At the prices they offer you can afford. It. Your business needs the best.

When you take the time to slow down and own your marketing and then you are clear in how and what to outsource, your business can scale.  For more resources you can checkout Https://ras-squared.com