Do you Want Massive Success? Then You Must be Consistent!
As a small business owner or entrepreneur, you may be like me, and you have searched high and low for the secret sauce to “Success”. The magic bullet that will attract customers. The one that will inspire your people and that will turn all the work you do into profit. I have come to the same conclusion (AGAIN).
It seems I need reminding.
That Success is about Consistency.
Do you want more customers? Be consistent in your lead generation activities. Whether it is cold calls, Instagram posts or SEO (Or any of the other 5,000 ways to market your business).
What I observe with so many of my clients is they start something and gain traction and then another shiny object comes along. Then they dump the activity that was generating results and start all over.
When I got out of college, I took up the Martial Arts for years. Tae Kwon Do, Chinese Kempo, Escrima, Tu Kong Mu Sool. And the secret to advancement in each of them was practice. Consistent Practice. Showing up for class, doing the work, and then practicing on my own. I used to go into the gym for 2 -3 hours every Saturday to practice my forms. And forms was where I won tournaments. And it was only in two of these that I advanced very far.
George Leonard was a sportswriter who took up Aikido late in life. He ended up writing a book called Mastery. The premise is, “It’s all about the practice”. You will learn something and put it into practice. As time goes on, you will hit a plateau where it will seem like progress has stalled and you will look for the next shiny thing. Keep practicing. And, all of a sudden, you will break through to the next level.
In my first sales job, my success was dependent upon my success in setting appointments by phone (COLD CALLS). My goal was 25 appointments every other week. And there would be days where I made no appointments in my calling time. But if I stuck with the script and the habit of dialing and smiling, I would get five appointments the next day.
And here is the contrarian in me. So Many Gurus tell you to take MASSIVE action. Most of you won’t sustain that. But you have a better chance of achieving tiny habits. When you work tiny incremental habits consistently you will get to your goal. #Commit to your habits not the goals. Taking consistent action over time compounds, and you achieve massive results.
If you would like to learn more about the power of consistency in your business, check out the resources at https://ras-squared.com