Let’s talk about building your team. As your business grows, you will need and want to add staff because you can’t do it all.
There are essentially archetypal roles that need to be filled to set your business up for success. In the book, The E-Myth Michael Gerber calls them:
- The Technician
- The Manager
- The Entrepreneur
You need all of these roles and initially if you are by yourself you may play all of them.
This person is the “doer”. They are the specialist that actually does the work. They have the subject matter expertise or the technical skills to actually deliver the goods for the customer. This is typically the most visible person of the entire operation. These people represent the present.
Is the one “managing” resources. Scheduling work, ensuring the books are taken care of, and that the marketing and payroll are handled. They are the practical side of the business. These people are learning from past mistakes and planning the efficient use of resources. They represent the past in this analogy.
The person that represents the future is the Entrepreneur. They are the visionaries that are always pointing toward the future. They are responsible for the creative side of the business and are always considering ways to enhance products/service, business image, branding, and more. They represent the future.
All three of these roles are essential in the success of any business. If you want a solid foundation for your business, you want to be committed to getting the right person or people into these roles and not just be filling positions. DO NOT shortchange this process. Clearly, you need to be one of these key people. But many business owners think because they founded the business, they should be the “entrepreneur”. I recently celebrated a friend’s five-year business anniversary and she announced the new CEO of the company. Someone she brought in to be the visionary, the master planner for the company. The owner realized that she was great in the trenches and loved doing the hands-on work with their clients, she was the Master Technician so to speak.
This might be hard for you as you will need to relinquish some control and instill trust in people to allow them to do their jobs.
Remember, our business coaches can help you through this entire process and teach you the practical steps to move your business forward through each stage of growth when you try our FREE test drive.
We all develop habits. Some are good and some…well they don’t serve us. We build them because our brain likes shortcuts. These habits lead to results
So there are a lot of unproductive behavior patterns that hold many small business owners back from success. Because they are ingrained, many of these behaviors are occurring unconsciously by habit.
These habits might look something like:
- Checking Facebook while on a call.
- Checking your email many times a day.
- Multi-Tasking (It really doesn’t work)
- Failing to delegate
- Failing to train people so that you can delegate
- Thinking you can create systems, policies, and procedures later
If these habitual behaviors are holding you back, what can you do? It is not as simple as a decision. You probably have heard the story about four frogs on a log and one decides to jump. How many are left? Four… because deciding is not action.
Maybe you have heard the story about how you control an elephant. As a baby, you tie them to a post. And over time they believe that they cannot break free. Then as they get older, they have been conditioned that they cannot break these bonds.
These beasts of 5 – 6 tons that can topple buildings have been conditioned to believe that they cannot break these bonds. What have you been conditioned to believe that is not serving your business?
Small business owners have been conditioned also. They are taught to believe:
- “If I don’t do it myself, it won’t get done.”
- “I can’t rely on others to do it right.”
- ” Money doesn’t grow on trees.”
- “I have to work long hours to be successful.”
These beliefs lead to long hours away from the family which, in turn, wears you out so you don’t think clearly. And the cycle goes on… work harder with diminishing returns.
What if you could get clear? What if you could be focused? What if you could delegate and trust the process? What if that led to scaling your business? Is it possible?
I have a fully developed e-learning platform that will teach you basic skills as well as the way to build systems and processes to create your million-dollar business. You also have access to hundreds of templates for post cards, websites, and advertisements to help you create your own.
The following audio recording will help you learn the techniques a business owner can use to change the way they think about their business… and do it in such a way that you begin to see dramatic changes in your patterns of behavior. Let me show you how I help small business owners learn the secrets to increasing their revenue by “3X – 16X” To take a Test Drive on our system visit http://ras-squaredacademy.com/guidedtour
This is not the first worldwide pandemic.
There was the Antonine Plague which ravaged the known world from 165- 180 AD. It, too, appeared to originate in Asia. Scholars think it may have been smallpox.
Marcus Aurelius was emperor of Rome at the time. He was known as a warrior, general, and philosopher in addition to being emperor. Even today, many leaders look to his writings (Meditations) as a guide for life and leadership. His philosophy was Stoicism.
The Stoics held a set of values, four of which are:
We can all do with remembering these values during this period of time. It looks like this pandemic may be here for a bit.
We can leverage self-discipline to prevent ourselves from giving into our anxiety and perhaps spending money we don’t have, or letting our selves go. Or letting our business go because we have been shut down and we are waiting for guidance. (Do I watch Netflix or create a new way to serve your customers?)
We can muster the courage to lead. To lead our business, our teams, and our community by demonstrating that we can continue to create value even in a pandemic.
We can leverage our wisdom to recognize this is a long game. Longer than anyone hopes for. And, we don’t need to get caught up in the minutia of the statistics and flailing of science and government as they try to find a solution. Nor should we listen to the prognostications of media as they continue to capture our attention to sell us stuff.
We can tap into justice by recognizing that we are all weathering the same storm. But we have different experiences and resources. Some are well suited with a castle and moat, while others are living in a lean to. We can do our part to help the communities we serve.
I say yes, the stoics have quite a bit to say to us and we can use their wisdom, discipline, courage, and justice and tap into ours not only to survive this “plague” but to come out on the other side better, stronger and more resilient.
If you are interested in how your business can create
- More customers
- More revenue
- More profits
- WITHOUT spending more money on marketing or advertising, join me for Your Market Dominating Message: a free webinar designed to serve main street business.
“I’m not sure I want to be accountable.” I hear that a lot. People seem to be afraid of accountability. Why?
My observation is it comes from the way many leaders use the word accountability. It is typically used to cast blame as in, “who was accountable for” …
Merriam Webster defines Accountability as
An obligation or willingness to accept responsibility or to account for one’s actions.
You are ultimately responsible for your actions or lack thereof. By now 80% of you have broken your New Year’s Resolutions . Having an accountability partner or group can increase your likelihood of success by up to 95%. So if you are a business owner and you want to transform your business or if you are a producer that wants to produce more, why would you not want to be accountable? Some common answers I hear are:
- “I don’t want to admit that I am not perfect.”
- “I don’t want to have to admit I really don’t want what to achieve what I say I do.”
- “As it stands, there are no immediate consequences to not doing what I say I will do.”
- “It is uncomfortable.”
- “It requires you do the work or admit that you didn’t do the work.”
Let’s see, they can almost double their chance or success, or failure based on willingness to be accountable or they can choose not to be accountable and increase likelihood of failure.
In every organization I have worked with, the teams that were willing to be accountable performed better. Owen and his team had not hit their quota in months. Changes were needed, so Owen got clear. He identified the leading and lagging indicators that would show him that his team was on track for making a sale.
- New contacts
- New accounts RFI (requests for Information)
- Call Activity
He then had a regular cadence of three meetings. Same three meetings for the team and for the individuals. They were Accountability, Alignment, and Development. Within 12 weeks his team had surpassed quota three months in a row, and they made up $5.0 million in the sales deficit. In part, because of a regular accountability cadence.
Here are four steps to Accountability:
- Be very clear in your expectations. What are you measuring and what will demonstrate accountability?
- Ownership or, who owns the outcome? Who is responsible (response able)? This is where fuzziness can lead things astray. I have seen teams agree on an outcome but not name anyone to be accountable for the outcome. And it doesn’t get done because everybody thought somebody else was accountable.
- Execute on what you said you were accountable for. It might be number of calls. It could be number of items produced.
- Have a regular cadence of accountability. Meet with your team about accountability on a regular basis. I meet with my team weekly.
Accountability will demonstrably enhance you and your team’s success. It is not about blame. It doesn’t have to be hard. Here are four steps.
PS if you would like to learn more about the accountability conversation and how you can bring this to your organization, lets talk.