Building the Team to Propel Your Success
Let’s talk about building your team. As your business grows, you will need and want to add staff because you can’t do it all.
There are essentially archetypal roles that need to be filled to set your business up for success. In the book, The E-Myth Michael Gerber calls them:
- The Technician
- The Manager
- The Entrepreneur
You need all of these roles and initially if you are by yourself you may play all of them.
This person is the “doer”. They are the specialist that actually does the work. They have the subject matter expertise or the technical skills to actually deliver the goods for the customer. This is typically the most visible person of the entire operation. These people represent the present.
Is the one “managing” resources. Scheduling work, ensuring the books are taken care of, and that the marketing and payroll are handled. They are the practical side of the business. These people are learning from past mistakes and planning the efficient use of resources. They represent the past in this analogy.
The person that represents the future is the Entrepreneur. They are the visionaries that are always pointing toward the future. They are responsible for the creative side of the business and are always considering ways to enhance products/service, business image, branding, and more. They represent the future.
All three of these roles are essential in the success of any business. If you want a solid foundation for your business, you want to be committed to getting the right person or people into these roles and not just be filling positions. DO NOT shortchange this process. Clearly, you need to be one of these key people. But many business owners think because they founded the business, they should be the “entrepreneur”. I recently celebrated a friend’s five-year business anniversary and she announced the new CEO of the company. Someone she brought in to be the visionary, the master planner for the company. The owner realized that she was great in the trenches and loved doing the hands-on work with their clients, she was the Master Technician so to speak.
This might be hard for you as you will need to relinquish some control and instill trust in people to allow them to do their jobs.
Remember, our business coaches can help you through this entire process and teach you the practical steps to move your business forward through each stage of growth when you try our FREE test drive.